JIM BEAM CREDITS CADILLAC F1 PARTNERSHIP FOR SALES

Original: Jim Beam reveals sales impact of Cadillac F1 partnership

Jim Beam reports that its partnership with the Cadillac Formula 1 team has resulted in increased sales for the Kentucky bourbon brand.

Jim Beam says its partnership with the Cadillac Formula 1 team has already led to a rise in sales. The Kentucky bourbon brand, owned by Suntory Global Spirits, is a founding partner of Cadillac F1, which joined the grid as the championship's 11th team in 2026. Speaking on a panel at the Autosport Bu