F1 TEAMS CASH IN ON WELLNESS OBSESSION

Original: Wellness partnerships target F1 teams and their increasingly engaged fans

Wellness companies are partnering with F1 teams to market sleep trackers, hydration drinks, and fitness wearables to both teams and their growing fan base.

Walk through the F1 paddock in 2026 and you will see logos for sleep trackers, hydration drinks and fitness wearables in places once reserved for banks, oil companies and tech giants. Three teams have signed wellness partners this year. Ferrari opened its commercial calendar in January with WHOOP, t